CABANA Cocktails
CABANA is a canned cocktail positioned within a more refined, social context. Built around a short list of clean ingredients, the product reframes convenience as something considered and elevated. The identity is intentionally restrained, pairing a minimal typographic system with a continuous wave motif to introduce movement and ease. Soft color variation differentiates flavors while maintaining a cohesive, controlled palette. Product and ingredient imagery were photographed and art directed to reinforce a balance of freshness and restraint.
The social media system extends the identity into a lifestyle context, combining product, ingredient, and event photography to build a cohesive visual language. Color, composition, and recurring brand elements connect each post while allowing the imagery to shift between product and experience.
