CABANA is a canned cocktail positioned within a more refined, social context. Built around a short list of clean ingredients, the product reframes convenience as something considered and elevated. The identity is intentionally restrained, pairing a minimal typographic system with a continuous wave motif to introduce movement and ease. Soft color variation differentiates flavors while maintaining a cohesive, controlled palette. Product and ingredient imagery were photographed and art directed to reinforce a balance of freshness and restraint.